The shrine, dedicated to Mazu (goddess of the sea) and Shui Wei Sheng Niang, dates back over 150 years, predating the establishment of Chulalongkorn University in 1917.
PMCU has filed lawsuits to evict the caretakers, seeking damages of 122 million baht, sparking public outcry and the viral hashtag #saveศาลเจ้าแม่ทับทิม (#SaveTheMazuShrine) on Twitter.
Advocacy efforts include artistic activism such as the 2023 "Exile-bition," an art exhibition at the shrine featuring mixed-media works and critiques of urban redevelopment.
The struggle to preserve the shrine was documented in the 2023 Thai film The Last Breath of Sam Yan, directed by Prempapat Plittapolkranpim and produced by student activists, Netiwit Chotiphatphaisal and Settanant Thanakitkoses.
Pulitzer Prize-winning journalist Ian Johnson described it as "a movement, capturing the audacious spirit of students pitted against commercial giants and state machinery."