Siam Square

[2][better source needed] After the fire, General Prapas Charusatien (Thai: ประภาส จารุเสถียร) director of Chulalongkorn University at that time, decided to develop the area of Siam Square into a commercial place in order to prevent the slum community that originally resided there from returning.

[4] Siam Square entered a period of downturn In 1996, when the Thai economy was in a state of recession from IMF debt.

The nearby construction of the BTS Skytrain at that time also caused traffic jams that drove customers to other shopping districts.

[4] To combat this issue, Chulalongkorn University initiated a project of turning Siam Square into a center of technology and development, with many improvements to the area in 1999 and 2000.

[1] It has been compared to a "one-tenth miniature" of Bangkok in terms of catering for diverse needs, with over 4,200 shops in many styles and also many other types of services including many successful Thai businesses, tutor schools, restaurants, cafes, fashion, art, design, and many new emerging businesses.

[5][6] The customers or visitors vary from young-aged school and college students to office workers and foreign tourists, although most are students coming to attend the tutoring institutions concentrated in the area: at least 30 schools are located here,[2] making Siam Square the number one tutoring center in the country.

[8] It connects to various shopping malls; all of the following can be reached by skywalk:[9] Siam Square is a composite of many different entertainment options.