Fulwood is also credited (Haines, 1996) with designing the campaign strategy that led 18 states to pass legislation that exempts juveniles from the death penalty.
One of his many innovations was creation of the International ECO-Awards, which issued more than 100 honors to advertising agencies, design shops, businesses and environmental groups for creativity in promoting appreciation of the environment.
Fulwood's writing has been published in the St. Petersburg Times, The Atlanta Journal-Constitution, PR Quarterly, the Boston Phoenix, and Ramparts magazine.
Fulwood was born in 1950 in Clarendon County, South Carolina and moved to St. Petersburg, Florida with his family in the early 1960s.
Fulwood also consulted on the online course in risk communication strategies for the Johns Hopkins Center for Public Health Preparedness.