Charles Henry Fletcher

In 1872 he managed to save enough to buy from a physician, Dr. Samuel Pitcher, the formula of a laxative called Castoria.

Originally marketed as Pitcher's Castoria, the product has had several names, notably Fletcher's own.

The [Centaur] company's advertising is said to have created a new epoch in advertising, and among the famous slogans which made it world-known was 'Babies cry for it',"[2] He married Jemima Elizabeth Bright (September 10, 1848, England - May 8, 1932, Manhattan, New York)[3] in 1866 (according to 1890 census records).

He had three daughters who lived to adulthood, Mymie (My-me) (May 16, 1868, in Brooklyn, New York - May 28, 1958, in Pasadena, California) who married the Reverend William Morrison (October 5, 1863 - January 4, 1915) who was the priest at Trinity Church in New York City, Lucille (December 16, 1873, in Brooklyn, New York - February 29, 1956, in East Orange, New Jersey) who married George Howard Betts (August 5, 1871, Brooklyn, New York - 8 Jul 1940 in Pinehurst, North Carolina) who was a cosmetics manufacturer, [4] Ettye (Et-E) (November 25, 1870, in Brooklyn, New York - December 7, 1929, in Orange, New Jersey) who married Albert Bryant also had large roles in the Centaur Company and Sterling Products later known Sterling Drug.

His house still stands and is privately owned on Berkeley Avenue in Orange, New Jersey.

Charles Henry Fletcher
Castoria Laxative advertisement, c. 1914