Charles Wigoder

Charles Francis Wigoder (born 2 March 1960) is an English telecommunications entrepreneur, associated with building both Peoples Phone and Telecom Plus (The Utility Warehouse) into substantial and successful businesses.

Green later hired Wigoder in 1985 as head of corporate finance and development at television services company Carlton Communications, to accelerate the growth of the organisation; whilst he was there, turnover grew from under £5m to over £200m.

Wigoder left Quadrant to set up Cellular Communications Corporation plc in March 1988, initially providing a mobile phone service to business customers through both a direct sales team and third party distributors.

He recognised how consumers had the potential to transform the market, successfully positioning his company to take advantage of this opportunity by creating the Peoples Phone brand as the world's first virtual mobile network.

The business was highly cash generative, but a decision to write off all customer acquisition costs directly against profits meant that the company reported a loss after taxation of £10.6m on turnover of £175m for the financial year ended 31 October 1995.