Charlie Bigham's

[2] In 2013, Bigham's created "Swish Pie", the world's most expensive ready meal at £314.16, as a publicity stunt.

The pie contained lobster, turbot, scallops, smoked salmon and oysters, poached in Dom Pérignon champagne, topped with truffles and a gold leaf crumb, and a side of Beluga caviar.

[9] In 2021, Bigham's launched a £3 million advertising campaign, including radio and podcast adverts voiced by Richard Osman.

[13] The Sunday Times restaurant critic Marina O'Loughlin wrote: "I've never been drawn to this brand – it seemed like a mix of low-rent ready meal and aspirational boujie, invented by someone a bit posh and, um, chinless," but concluded that the lasagne was "delicious".

Under the terms of the insurance policy, he was required to avoid dangers such as tasting hot chillies, piercing his tongue or looking directly at bright light.