Cox became known for his individual, comical and at times, tongue-in-cheek style, with catchphrases and one-liners expected as a staple serving for listeners.

An established and fondly remembered voice of motorsport, Cox frequently referred to co-commentator Steve Parrish as "Oracle".

Along with cartoonist Warren Brown and advanced driving instructor Steve Pizzati, Top Gear Australia premiered on SBS on 29 September 2008.

[2] On the 19th December 2008, Cox announced his departure from Top Gear owing to a lack of time and opting to focus on his broadcasting career in the UK as BBC's MotoGP commentator until 2013.

The former CEO of the UK's biggest circulation newspaper, The Metro, Cox has worked as an adviser to The Daily Mail Group since the 1990s.