[9] On 23 June 2020, Spanish cosmetics and fragrance company Puig acquired a majority stake in the business for £1.3 billion through Prado Investments Limited, a London-based subsidiary.

The High Court of England and Wales granted summary judgment in favor of Islestarr Holdings Limited on the basis the designs were remarkably similar.

[17] The participation of celebrity clients and friends are a large part of Charlotte Tilbury Beauty's marketing strategy.

[23] During the COVID-19 pandemic, Tilbury developed a series of live streams called 'Charlotte's Beauty Happy Hour' which included Miranda Kerr, Idris Elba, Sofia Vergara and Dame Joan Collins discussing life lessons and inspiring experiences.

[25] Tilbury markets her products through an ethnically ambiguous lens to attract a wide range of consumers.

[26] In February 2024, Charlotte Tilbury Beauty signed a partnership with F1 Academy, an all-female Formula 4-level racing series founded by Formula One aimed to focus on developing and preparing young female drivers to progress to higher levels of competition.

[27][28] In 2014, Charlotte Tilbury Beauty Ltd won a Walpole Award for Emerging British Luxury Brand.