The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers[who?]
[1][3][non-primary source needed] SHEGLAM cosmetics including foundations, eyeshadows, lipsticks, and skincare items.
[6][non-primary source needed] SHEGLAM made its brick and mortar debut at the UAE's Mall of the Emirates in November 2023 at department store Centrepoint.
As of June 2024[update] it had over 150 stores in the Gulf Cooperation Council (GCC).
[6] In September 2022 the company held a joint promotion with the Harry Potter franchise,[7][8][non-primary source needed] and in November 2022 held a pop-up event with American actress and singer Ashley Tisdale.