The software as a service (SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their websites.
[2][3][4] Chartbeat has been both praised and criticized as an alternative to Google Analytics for real-time data.
[5][6][7] Betaworks launched Chartbeat in April 2009 as a real-time web analytics tool that, it said, publishers could use to react quickly to changes in user behavior.
[8] The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, social web.
[2][3][4] In July 2011, Chartbeat launched Newsbeat, a version of their service for news sites.