[1] In later centuries across Europe, on any special Christian religious occasion, particularly the anniversary dedication of a church, tradesmen would bring and sell their wares, even in the churchyards.
[4] During the 12th century, many English towns acquired the right from the Crown to hold an annual fair, usually serving a regional or local customer base and lasting for two or three days.
[7] Local nobles and churchmen could draw a considerable profit from hosting these events, and in turn the crown benefited from the payments given for the original charter.
Markets were held daily in the more populous towns and cities or weekly in rural districts, and sold fresh produce and necessities, while fairs operated on a periodic cycle, and were almost always associated with a religious festival.
[14] Towns such as Boston, Winchester, Stamford and St Ives acquired royal charters to hold huge, extended events focusing on the international markets.
[22] The rise of international trading confederations such as the Hanseatic league during the 15th century, improved communications and the growth of a larger England merchant class in the major cities, especially London, gradually eroded the value of the chartered fairs.
[25] Nonetheless, the great fairs remained of importance well into the 15th century, as illustrated by their role in exchanging money, regional commerce and in providing choice for individual consumers.