Chaya was a brand of tequila produced by Interco Brands Inc The product was produced from 100% Blue Agave.
[1] Chaya tequila was the brain child of Albert Berentsen, former president of Kahlúa S.A.
Unlike many tequila brands manufactured at the Industrializadora de Agave San Isidro production facility, Chaya was never wood barrel aged.
Some reviews state this may preserve more of the natural fruity flavor of the Blue Agave plant.
[2] It was the first tequila to be included in gift bags at the MTV Movie Awards in 2006.