Ella, a beautiful woman tired of unwanted attention from men, strolls through a carnival while reading a book.

Enraged by this slight, one of these women stages a photo of Ella, changing in a room full of male mannequins, and gives it to Jake.

Jake, distraught by what he believes to be his wife's infidelity, contemplates suicide, but soon takes solace in a series of affairs.

The Cheatin' animation consists of monochrome pencil-sketches, which are then digitally colored and composited to create a watercolor-like image.

To finance this more expensive process, Plympton launched a crowdfunding campaign on Kickstarter on Dec 3, 2012 with a goal of $75,000.