[1] The video shows Newman invoking guilt in a cheating lover by performing the song on a nearby rooftop.

[2] Lewis Corner of Digital Spy gave the song a positive review stating: Despite already having two chart-toppers to his name, John Newman recently told us that he "constantly wants more".

It's a necessary determination to have in today's cut-throat music industry and is made slightly easier when there's plenty of talent to back it up with.

The last we heard from the Yorkshire crooner he was asking his beau for forgiveness over perky brass and rattling breakbeats, but the tables have seemingly turned on his latest offering.

It's a classy retaliation to his Shakespearean-styled cuckolding that reinforces his dominance of UK neo soul.