The song was also used in a 2014 FIFA World Cup commercial for Mercedes-Benz sponsoring the Germany National Football Team and Official Intro of MCE Insurance British Superbikes by Eurosport in 2013.

The two later go their separate ways, as one manages to escape the city's underbelly and succeeds in breakdancing, whereas the other becomes trapped in a life of gang violence, drug crime and a murder, eventually resulting in his death.

[8] Lewis Corner of Digital Spy gave the song a positive review stating: Lashings of jazzy brass, twinkling piano and rumbling bass hears them picking up almost exactly where they left off.

"This time I'm gonna be stronger/ I'm not giving in," John Newman declares in his smooth tone, richer than a double chocolate pud and just as satisfying.

The song became a meme in Finland, as "not giving in", when sung in the chorus, sounds similar to "nakkivene" which translates to "wiener boat" in Finnish.