Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.

The oat flour process starts in Minneapolis before being shipped to factories in Iowa, Georgia, and Buffalo, New York.

Generally first fed to children aged 9–12 months, Cheerios serve to help infants transition to eating solid food, as well as develop fine motor skills.

[7] However, General Mills notes for Original Cheerios that "trace amounts of genetically modified (also known as 'genetically engineered') material may be present due to potential cross contact during manufacturing and shipping".

These ads were multi-panel cartoons where Cheeri O'Leary interacted with entertainers of the day, including Charlotte Greenwood, Barbara Stanwyck, Dick Powell, Joan Blondell, Johnny Mack Brown,[11] Betty Hutton,[12] and Claudette Colbert.

The Kid, after eating Cheerios, quickly dealt with whatever problem presented in the commercial, using oat-produced "Big-G, little-o" "Go-power."

The Spoonfuls of Stories program, begun in 2002, is sponsored by Cheerios and a 50/50 joint venture of General Mills and Simon & Schuster.

[18][19] In 2009, Olympic gold medalist and World Champion gymnast Shawn Johnson became the first athlete to have her photo featured on the front of the Cheerios box.

The limited edition was distributed in the Midwestern region of the United States by the Hy-Vee grocery store chain.

[22] In 2014, General Mills released a Super Bowl ad titled "Gracie," featuring the same family: in the commercial, the father, using Cheerios to illustrate his meaning, tells the daughter that a new baby is coming, that her mother is pregnant, and the daughter accepts this—as long as they also get a puppy—and the father agrees, while the mother looks a little surprised.