Cheetah Records was started in Orlando, Florida by Tom Reich and Jan Hrkach in 1988.
Cheetah started small with Reich selling tapes out of the trunk of his car.
Other acts including Radioactive Goldfish (old school Techno) and Schnitt Acht (industrial) were also handled by Cheetah but they failed to match the sales volume generated by Magic Mike.
All three record labels were later consolidated under the Cheetah Distribution Group (CDG).
Some people claim that the CDG was the largest independently distributed record label in America at that time.