[4] Its major clients include Samsung,[5] Absolut,[6] Adidas,[7] The Coca-Cola Company,[8] GE,[9] General Motors,[10] The Lego Group,[11] Microsoft,[12] Nestle,[13] and Shell.

[28] Barbarian is an advertising agency specializing in digital and technology, headquartered in New York City,[citation needed] and now owned by Cheil Worldwide.

[citation needed] Past campaigns include the Subservient Chicken for Burger King, Crystal Pepsi Returns, GE Droneweek, and the Reimagine VR Experience for Etihad.

[citation needed] In 2010, Barbarian’s in-house team built Cinder, an open source coding language for the creative community to program graphics, audio, video, networking, image processing and computational geometry.

In 2018 Barbarian reprogrammed an Amazon Alexa Echo Show to act as a receptionist tool, and the developer team then open sourced the code for public use.

The reprogrammed Alexa, renamed Barb, is used to help visitors search for, identify and communicate with employees in the office using their internal messaging tool, Slack.

[30] Cheil's work for Tesco Homeplus won one Grand-prix and four Golds at the Cannes Lions International Festival of Creativity in 2011[31] and the Digital Campaign of the Year at the South by Southwest Interactive (SXSWI) in 2012.

[50] Later in 2013 at the Eurobest, Simon Hathaway and Daniele Fiandaca from Cheil talked about the emergence of shopper marketing and what the rest of world can learn about the field from South Korea.

[54] Peter Kim, Cheil's Chief Digital Officer, spoke to the audience at the Cannes Lions seminar, and provided ten insights into things that will change in social media over the next decade.

[56] Also, Cheil and guest speaker from KT drew attention to the enormous change that Internet of Things will bring to marketing - diversifying into completely individualized, independent brand experiences for each consumer.