[1][2] The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expensive real estate in the country.

[3] Along with Apgujeong's Rodeo Street in Apgujeong-dong and Garosu-gil in Sinsa-dong, which are connected by the main Apgujeong-ro, they are seen as fashionable and trendsetting destinations.

Until Joseon Dynasty and the Japanese Colonial Era in the early 20th century, it was a part of Gyeonggi Province which currently indicates the outskirt of Seoul, the capital city of Republic of Korea.

It is lined with stores of luxury brands, such as Ermenegildo Zegna, Salvatore Ferragamo, Louis Vuitton, Prada, Burberry, as well as outlets for 3.1 Phillip Lim, Martin Margiela and Tory Burch and Korean designer Son Jung-wan.

[13][14] Shopping and dining complex 10 Corso Como, opened in 2008, opposite the Galleria Department Store.