But he dropped out to cut his teeth on the deejay circuit working for a couple of companies and spinning at various clubs before he was signed up by The Music Force.
The revamp paid off; Zouk KL went on to clinch many media accolades for Best Club, including the prestigious Kuala Lumpur Mayor’s Tourism Awards (Nightspot Category).
[7] Zouk KL later earned endorsement from the Ministry of Tourism & Culture as a National Key Economic Area – the first for an entertainment venue.
Cher also created @live KL, a multisensory entertainment concept that married high energy cabaret shows featuring a 22 piece band with F&B in a club environment.
In the second quarter of 2015, Zouk KL relocated to TREC (Taste.Relish.Experience.Celebrate, of which he is also the co-founder), an entertainment and lifestyle precinct located in Jalan Tun Razak, Kuala Lumpur, Malaysia.
Cher successfully led the TREC team to be designated a Malaysia National Key Economic Area project under the EPP 8 programme.