Cherie Pridham (born May 22, 1971) is the sports director for the Lotto-Soudal[1] (also known as Lotto Dstny)[2] cycling team.
[7] Pridham started bike racing in South Africa and rode her first Tour de l'Aude Cycliste Féminin when she was 19 years old.
Her pro cycling career spanned eight Tours de l'Aude Cycliste Féminin and two Giri d'Italia Femminile (formerly known as the Giro Rosa), until her professional racing career was cut short due to injuries sustained from a hit and run accident in 2006.
[10] After a brief stoppage of world tour racing due to the global COVID-19 pandemic, professional cycling restarted and Pridham and her ISN team participated[11] in the Tirreno-Adriatico UCI World Tour race that was held March 10–16, 2021 in Italy,[12] with Mads Würtz Schmidt winning the 6th stage.
On October 07, 2021, Pridham joined the Lotto-Soudal cycling team as sports director, beginning with the 2022 season.