[2] At the same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit.

[3] As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts.

Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes.

Hatcher told Roberts he would win the battle by never purchasing any more Coca-Cola, and was determined to develop his own soft drink formula.

In the 1950s, Royal Crown Cola and Moon Pies were a popular "working man's lunch" in the American South.

During the 1970s, Royal Crown Cola Company developed their international presence, including countries in Asia and Europe.

That year, RC Cola accounted for approximately 4–5% of soft drink sales in the United States, behind Coke, Pepsi, Dr. Pepper, and 7 Up.

[14] In September 2000, Royal Crown was acquired by Cadbury Schweppes (which owned Dr Pepper) through its acquisition of Triarc's beverages business (which also included Snapple).

[15][16] Cadbury Schweppes' US-based beverage business (including RC) was spun off as "Dr Pepper Snapple Group (DPSG)" in 2008.

In 2001, all non-US businesses were sold to Cott Beverages of Canada and operated as Royal Crown Cola International.

In 2019, the advertisements tapped Joshua Garcia to be the year's celebrity endorser and launched the "RC ng Bayan" campaign.

In 2020, RC Cola had a campaign Basta, which featured a boy confronting his mother if he is adopted due to glasses embedded on his back.

campaign, featuring three adults who upon taking a sip of RC Cola, would be transported to a world filled with endless imagination.