The flagship brand is its root beer popularized by its microbrewery and restaurant in University City, Missouri, on the historic Delmar Loop.
Fitz's was originally a drive-in hamburger stand located on Brentwood Blvd, in the St. Louis suburb of Richmond Heights.
Along with their full line of soft drink flavors, Fitz's offers classic American-style cuisine as well as various shakes and malts.
Children's meals are served in boxes designed to resemble 1950s cars, a throwback to the dining experience of the original Fitz's drive-in.
From the late 1990s - 2000, Fitz's opened locations in Chesterfield, MO and Kansas City's Union Station - both included restaurants and bottling plants.