She is the former CEO of Everyday Dishes & DIY (previously CherylStyle), a lifestyle media company and author of New York Times best-selling book You're So Invited: Panic Less, Play More, and Get Your Party On!.
[2][3][4] In 2017, Najafi founded the direct-to-consumer apparel company, LoveOverH8.com, after seeing the effects of the Trump travel ban.
[4] In 2012, Najafi wrote You're So Invited: Panic Less, Play More, and Get Your Party On[7] which was a New York Times best-selling book in June 2012.
[7] After the announcement of President Donald Trump's travel ban, Najafi searched online to find clothing that matched her views of inclusivity.
Najafi instituted that $10 of each sale goes toward a cause of the customer's choice to raise money for people that have been disenfranchised.