After Chester's introduction, the sly, smooth voiced cheetah began starring in more commercials and eventually became Cheetos' official mascot.

The result would always involve cartoon violence in the vein of Looney Tunes, such as Chester riding a motorcycle off a bridge, getting thrown to the top of a coliseum, or plunging miles through the air to unwittingly grab a hang-gliding bodacious babe, only to cast her aside in favor of Cheetos.

However, an ethics debate erupted over Chester's status as an advertising character, and likely due to the protests of Action for Children's Television, the show was prevented from airing.

During this time, the ads began portraying him in a less antagonistic manner; he went from being bumbling to suave and cool, and he actually managed to eat Cheetos unlike in the older commercials.

In the United States in 2003, Chester was rendered as a computer generated character, but he continued to appear in his old animation style in other countries.

[22] After breaking out of a zoo, Chester Cheetah is going to Hip City when Mean Eugene tears up his map into 10 pieces and scatters it across the United States.

[19] Nintendo Power reviewed the SNES version and stated it had stiff controls, low challenge, but had good audio and graphics.

[25] GamePro magazine called it "High on the list of unnecessary sequels" and said "like the cheese puffs themselves, Chester might sound like a tempting idea, but you'll get no nourishment and you'll soon be hungry again".

[21] Chester Cheetah made a cameo appearance in the background of the redeemable version of the song "You Make Me Feel..." featured on the Just Dance 4 video game.

The track could be unlocked with a code found in a Cheetos bag, having exclusive traits on its background like a throne, and Chester Cheetah appearing sometimes on the back pillars and dancing along with the coach.

Chester Cheetah, as well as other mascots featured in products targeted to children (such as Kellogg’s Tony the Tiger and Toucan Sam), has been the subject of controversy in several countries.

A study published in the journal Obesity Reviews, suggested familiar media character branding appeared to be "a powerful influence on children's preferences, choices and intake of less healthy foods.

"[26] Chester and similar mascots, have been banned from being featured in packaging and advertising in countries like Chile, Peru, Argentina and Mexico.

[27][28][29][30] A study by a coalition that included Action on Sugar and Children's Food Campaign in the UK, found that 51% of 526 assessed "child-friendly" food and drink products with popular cartoon characters on their packaging were high in sugar, saturated fat, salt and fat, with only 18 healthy products such as fruit, vegetables and water were found to use child-friendly cartoons.

"[34][35][36] Consumption of sugar-sweetened drinks dropped 25 percent in the 18 months after Chile adopted these regulations, which also included octagon front-of-package warning labels and a ban on junk food in schools.