[7] After an emergency meeting of PCPPI and PepsiCo executives at 3:00 a.m. on the 27th,[6] the company offered 500 pesos ($18) to holders of mistakenly printed bottle caps as a "gesture of goodwill".

They formed a consumer group, the 349 Alliance, which organized a boycott of Pepsi products and held rallies outside the offices of PCPPI and the Philippine government.

Most protests were peaceful, but on February 13, 1993, a schoolteacher and a 5-year-old child were killed in Manila by a homemade bomb[7] thrown at a Pepsi truck.

[6] One of the three men accused by the NBI of orchestrating the bombings claimed they had been paid by Pepsi to stage the attacks to frame the protesters as terrorists.

[7] Then-senator Gloria Macapagal Arroyo suggested that the attacks were being perpetrated by rival bottlers attempting to take advantage of PCPPI's vulnerability.

[6] The Committee on Trade and Commerce of the Senate of the Philippines accused Pepsi of "gross negligence", noting that it was involved in a similar fiasco in Chile just a month before the 349 incident.

[1] In January 1993, Pepsi paid the Department of Trade and Industry a fine of 150,000 pesos for violating the promotion's approved conditions.

The suit reached the Supreme Court of the Philippines, which in 2006 ruled that "PCPPI is not liable to pay the amounts printed on the crowns to their holders.