Chhaa Jaa (Go Forth and Shine) is a digital-first youth brand in India that aims to help girls build the confidence they need to make choices and changes in their lives.
[1] In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health.
[2] They also established the girls-only Facebook community "Bak Bak Gang" in 2019, serving as a safe space for girls to discuss various topics covered in Chhaa Jaa's content.
[3] Girl Effect Official website