On the founder's death in 2006, the company passed to his three children, Enrico, Michele and Francesca, who would open new branches in India,[1] Russia, Mexico and Poland.

Chicco has a range of products, including maternity items for pregnancy and breastfeeding, first baby foods, hygiene and protection, out-and-about and travelling, relaxation and sleep, play, clothes, and booties and shoes.

Profits from sales of this charity go towards supporting the "Chicco di Felicità per bimbi speciali" project, promoting the adoption of children with special needs.

Since then, the Chicco di Felicità[3][4] has won a legion of more than 300,000 fans who have chosen the charm for themselves or as a gift; it has been interpreted and customised in various ways by numerous brands and designers, each adding a new and original touch.

Chicco has been supporting the Mission Bambini Foundation at international level since 2013, with financial contributions to fund medical care and interventions for children suffering from heart conditions and to provide training for local doctors, through the project "Happiness goes from heart-to-heart".