[1][2][3][4] After an overview of people who have a passion for raising poultry, the film focuses on three main characters — Brian Caraker, a musical theater performer from Branson, Missouri; Brian Knox, an engineer of high performance race engines from New Hampshire; and Shari McCollough, a homemaker from Crawfordsville, Indiana.

"[7] In a review for the Los Angeles Times, Katie Walsh wrote that "the film proves to be more than just a glimpse into a world that's easy to titter at.

Haimes delves into the larger issues and psychological motivations that drive the kind of obsession that allows one to breed award-winning poultry.

"[3] Joe Leydon, in a review for Variety, called it an "illuminating and amusingly entertaining look at the thriving subculture of competitive poultry breeders", and wrote that the film "generates a fair amount of suspense, [... but] it also abounds in moments of ineffably charming comic relief".

[2] A review for The Village Voice criticized the filmmaker for not probing deep enough with some of the subjects and their "larger failure [...] in never finding much of a compelling reason for us to care about this subculture beyond surface geek-show intrigue.