In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "The Chicken".
[1] An advertisement for Chicken Tonight was the first in the United Kingdom to use a red button interactive service to promote the product.
[2] The American version of the product was met with limited success; however, as of 2025, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom.
[7] The dance and song of the advertisement were parodied by The Simpsons family in the episode "Lady Bouvier's Lover".
[8] A segment on an America's Funniest Home Videos episode parodied the brand as "Iguana Tonight.