[2] Little was known about Ejiro other than he was born in Isoko, Delta, Nigeria; he originally studied agriculture; and he was drawn into video production because Nigerians would not buy blank video cassettes.
His enormous body of work was typical of the second generation that started in the 1990s when cheap video-production equipment became available in the country.
He owned a production company called Grand Touch Pictures, which is based in Lagos.
Nicknamed Mr. Prolific, he directed over 80 movies within a 5-year period—each one shot in as little as three days.
The exact number of movies he has worked on as either director, producer, or both is unknown, but it ranges in the hundreds as of 2007.