He is the current editor-in-chief and anchorman of Bom Dia Brasil, the Brazilian news program, aired by Rede Globo.

Pinheiro was born in Rio Grande do Sul, but moved to his parents' home state of Minas Gerais as a baby.

In 1995, he moved to Rede Record, but left after a pastor of Igreja Universal do Reino de Deus kicked a Nossa Senhora Aparecida icon during a religious program broadcast by the channel.

Later he went on to anchor the local news program SPTV, from 1998 to 2011, and Espaço Aberto on Globo News, which is now called Sarau, where he interviewed well-known names in Brazilian Popular Music scene.

In 2011, he became the main anchor of Bom Dia Brasil, replacing Renato Machado, who later became a correspondent in London, England[1] and since 2014, he presents the parades of the samba schools in São Paulo.