Launched on 15 March 2020, CNN Brasil is owned by Novus Media, a joint-venture between Douglas Tavolaro, former header of Record's news division, and Rubens Menin, owner of MRV Engenharia.

The business montage in Brazil was in charge of the businessman Rubens Menin, with a vast and well-known performance in the civic construction and financial markets, and the journalist Douglas Tavolaro, co-founder and CEO of the new channel.

Evaristo Costa and William Waack were hired to, respectively, present a show in CNN London headquarters, with a mix of journalism and entertainment, and the second, a TV news during prime time, from Mondays to Fridays.

It is expected that CNN Brasil will also have a strong online presence, covering all social medias and innovating in the distribution of journalistic content through these platforms.

According to the founder-partner and Chairman of CNN Brazil, Douglas Tavolaro, the decision to establish the future news channel in that place was "strategic", aiming a larger approach with the audience.

[15] On 4 November, the network hired TV Verdes Mares anchor Taís Lopes (who had guest-anchored Globo's Jornal Nacional as part of a 50th anniversary tribute).