Chidera Eggerue (pen name, The Slumflower[1]) is a British Nigerian writer and fashion blogger.

[3][5] She later decided to embrace her shape and posted a picture wearing a dress without a bra in September 2017, using the hashtag.

[2] The name refers to the concept of a rose growing from concrete, and comes from the short film created by creative duo Street Etiquette.

[5] She cites Munroe Bergdorf, Reni Eddo-Lodge and Chimamanda Ngozi Adichie as her biggest inspirations.

In January 2020 she presented a Channel 4 documentary Bring Back the Bush, examining why women shave their pubic hair.

[9] After being encouraged by her digital followers, Eggerue created a zine in Adobe InDesign[4] with advice on self-love.