A chief reputation officer (CRO) is an executive-level position at a corporation, company, organization, or institution, typically reporting directly to the CEO or board of directors and belonging to the executive board of directors.
The chief reputation officer is responsible for reputation, brand, public relations/public affairs, and the integrated management and effective and efficient coherence and consistency of all internal and external communications, throughout all physical and virtual touch-points, in order to create a favorable base for strong and lasting relationships with the stakeholders on which the organization depends.
The CRO is the corporate officer primarily responsible for: