The role of the CVO emerged to manage the integration of ideas, disciplines, technologies and people focused on elevating retail enterprise visibility.
This approach was cited by the University of Leicester study on Effective Retail Loss Prevention, 10 Ways to Keep Shrinkage Low [2] where it was noted that among the keys to reducing shrinkage in an organization included establishing a senior management commitment, ensuring organisational ownership, embedding loss prevention into the business and providing strong leadership.
[citation needed] To accomplish this objective, CVOs analyze the full spectrum of store operations from employee and customer behavior to vendor and supplier patterns and supply chains.
[citation needed] The CVO must be in touch with core challenges across an organization to implement and integrate security solutions tailored to protect its unique vulnerabilities.
According to securitysales.com[3] retailers are looking beyond standalone technology like electronic article surveillance (EAS) systems or cameras and access control and aiming to have visibility across the demand and supply chain.