A "contact point" is defined as "an electronic identification to which a communication may be sent," and includes an e-mail address, or any of several other types of identifiers, to the extent provided by the Utah Division of Consumer Protection in the Department of Commerce under rulemaking authority granted by the statute, an instant message identity, a telephone number, a facsimile number, or a similar electronic address.
The Utah Child Registry website provides online registration for parents, and for marketers who wish to check their e-mail addresses and other contact points against the database.
A pornography industry trade group brought a legal challenge to the Utah Child Protection Registry Act.
[7] The legislation is virtually identical to the Utah Child Protection Registry Act, in that it establishes a registry of child contact points[8] and prohibits the sending of a message to a contact point contained on the registry "if the primary purpose of the message is to, directly or indirectly, advertise or otherwise link to a message that advertises a product or service that a minor is prohibited by law from purchasing, viewing, possessing, participating in, or otherwise receiving."
The CEO of UnSpam was quoted as saying that the company could not afford to pay the legal fees involved in defending the lawsuit.