The magazine contains stories, poems, comics, features and activities for children on a variety of themes including science, history, nature, space, sports, news and views, with an intent to broaden horizons and encourage creativity, imagination, empathy, skills and knowledge among children and enhance their logical and lateral thinking abilities.

The magazine has its beginnings in 1968 when Shankar decided to publish the spillover entries that came in Shankar's International Children's Competition, an annual international painting competition conducted by K.Shankar Pillai since 1949,[1] in a weekly illustrated periodical to promote the spirit of creativity, scientific enquiry and patriotism among children.

The inaugural issue was formally released on January 23, 1968[2] 1968, by the then Union Finance Minister, Morarji Desai.

School-going children are invited to send in their self-composed, original stories, poems, features, artworks, activities and more on any topic that interests them.

These include Book Reviews, Folk Tales, Fables, Historical Cities, Origins of Life on Earth, Engineering Marvels in History, Animal Stories, Endangered Species, Career Cues, War Memorials, Unconventional Sports, Adventure Tales from Around the World to name a few.