It was established by Boots in 1987 and sold to Storehouse in 1996, when the stores were rebranded as Mothercare World.
[1] At the time, Boots' larger high street stores sold a range of baby products, maternity and children's clothing.
However the Children's World stores were a larger "superstore" format typically located on retail parks,[2] which sold a wider range of children's clothes, shoes, toys, baby products, nursery furniture.
The stores also included a play area, hairdresser and a snack bar.
[3][4] The logo resembled a pile of multicoloured building blocks.