Although HD DVD was scrapped as a result of losing the format war to Blu-ray, CBHDs continued to be produced and marketed, though only in China.
In particular, Hisashi Yamada, former Chief Technology Fellow at Toshiba's Digital Media Network, often referred to as the "father of DVD", has played a key role in China's plan to create its own high-definition consumer video format.
[5][6][7][8] CBHD's developers claim the format contains more copy protection features and is part of a big push by China to fight piracy in addition to reducing their reliance upon foreign patents with their associated royalty payments.
[10] In early March 2009, Warner Bros. announced they would be supporting the CBHD format, launching with titles including the Harry Potter series and Blood Diamond, with discs selling for between 50 and 70 yuan (roughly $7.25 to $10.15).
[11] According to an August 2009 television story by TV-Tokyo, CBHD was outselling rival Blu-ray by a margin of 3 to 1 in China (due to heavy advertisement and favored backing from the government).