[2] It had been expected by executives to become the top Chinese-style restaurant chain in the U.S. by the latter half of the 1990s, but abruptly closed in 1995 due to poor reception and mounting financial losses.
[7] After operating several successful locations in the Orlando area, China Coast began a rapid and ill-fated national expansion in 1993, ultimately resulting in its demise.
[13] However, problems quickly mounted, including negative reviews, poor service, inadequate staff training, expensive physical design, and a complicated concept and process that were cited by the company as factors contributing to the chain's downfall.
[2] Industry analysts noted the chain's inconsistency with service and food quality, as well as expensive construction and land costs in high-profile commercial districts.
[2] The chain also struggled to sell its empty locations, due to high land costs and expensive conversions needed to change the buildings' unusual design.