The China Cultural Industry Association is a Chinese umbrella media organisation[1] that also works to build “the soft power of Chinese culture.”[2] The China Cultural Industry Association website states that it is an independent organisation registered with the Ministry of Civil Affairs.

[3] The organisation is led by billionaire political strategist and business person Zhang Bin and is noted for is proximity to the Government of China.

Established in 2003, the Liaoning Folk Art Ensemble later became the Bensham Media Company before being renamed as the China Cultural Industry Association in 2011.

[5] In 2014, the association funded the erection of a statue of Norman Bethune located at the University of Toronto Faculty of Medicine.

[8] In 2022, on behalf of various Chinese technology companies, the association published a fourteen-page “self-discipline initiative", a corporate self-governance model for trading in non-fungible tokens.