[2007] 98 released by the State Commission for Public Sector Reform, it was established in 2008, directly affiliated with the China National Tourism Administration (CNTA).

[2] It regularly hosts national conferences and forums, inviting both scholars and businesses related to the industry.

[5][6] In 2013, CTA partnered with the Italian marketing and communications firm Select Holding.

This led to the establishment of the necessary basis for the constitution of Welcome Chinese, an hospitality standard, brand and company with the goal to help Chinese tourists feel more comfortable, easier to travel and feel welcome overseas.

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