It was released as the lead single from his debut album I Am Chipmunk on 2 March 2009.

The music video for the song shows Chipmunk at school with his friends, and one boy (John Farnworth) is performing keepie-uppie with a football.

It features Tim Westwood, Dino Contostavlos (Dappy from N-Dubz), Wretch 32 and Griminal as well as other British artists.

The video also features actor Adam Deacon and artists JME, Griminal, Double S, Bashy and DJ Ironik as schoolchildren.

DJ Ill appears at the end of the video, as the school janitor.