Chippendales is a touring dance troupe best known for its male striptease performances and for its dancers' distinctive upper body costume of a bow tie, collar, and shirt cuffs worn on an otherwise bare torso with jeans and undergarment.
The company produces Broadway-style burlesque shows worldwide and licenses its intellectual property for select consumer products ranging from apparel and accessories to slot machines.
[4] In 1979, Banerjee and Nahin renamed the bar "Chippendales" and began hosting exotic dance nights for women,[4] which became a major hit.
In 1980, Chippendales successfully registered its "Cuffs and Collar" uniform as a trademark,[8] following an agreement with Hugh Hefner that was brokered by Playboy model Dorothy Stratten.
The Trademark Trial and Appeal Board affirmed the decision of the examiner that the mark was not inherently distinctive with one member of the panel dissenting.
One of the reasons for upholding the decision was the testimony of Chippendales' own expert, who admitted the male dancers' outfits were "inspired" by those of the Playboy Bunny, who also feature a bow-tie and shirt cuffs.
[19] Former dancers from the inception of the 1980s Chippendales choreographed show include Michael Rapp, John Bernard Richardson, Dean Mammales, Scott Marlowe, and Jonathan Hagan.