Chithralaya (/tʃiθrɑːləjɑː/) also spelt Chitralaya, is an Indian film production company founded in the early 1960s.
The company's logo featured a boatman and a woman travelling on a boat with the tagline, "Kadal Alayil Engal Siriya Thoni, Kalai Ulagil Engal Pudhiya Baani".
[7] Chithralaya later produced Kadhalikka Neramillai, the first Tamil film in Eastmancolor with a contemporary setting.
[10] Sridhar's relative C. V. Rajendran was an assistant director in Chithralaya before making his directorial debut with Anubavam Pudhumai by a different studio.
[12] Uttharavindri Ulle Vaa, unlike Chithralaya's previous ventures, was only produced by Sridhar, and directed by debutant N. S.