[2] The company was founded by Dan Fabulich and Adam Strong-Morse in 2009.

[3][4] It has been noted for making games that are accessible to the visually impaired.

[5] Its games have been praised for their diverse portrayals of gender and sexuality.

[6] The company also hosts user-submitted games under the Hosted Games label on their site and app store listing in exchange for a share of the profits.

[7][8] In late 2019 the company introduced the romance-focused label Heart's Choice.