Choice of the Year Ukraine is national annual project-competition in Ukraine, with an objective of determining the most popular and perceived as the highest quality products and services on domestic market.
Subsidiaries of Choice of the Year are now opened in Ukraine, Kazakhstan, Belarus, Kyrgyzstan and Uzbekistan.
In 2013, more than 250 nominations were offered to Ukrainian companies in order to participate in the contest and gain national recognition.
Medal serves a purpose of increasing brand loyalty, providing competitive advantage and affecting the purchasing decision of a consumer due to a championship and leadership status attached to a medal image.
The closing point of the yearly competition is an international conference on topics such as brand development, marketing, etc.