Chooseco LLC is an American publishing company based in Waitsfield, Vermont.

[1][2] Montgomery had approached Bantam Books in the 1970s with his idea for "Choose Your Own Adventure" novels based upon a concept created by Edward Packard and originally published by Constance Cappel's and R. A. Montgomery's Vermont Crossroads Press as the "Adventures of You" series, starting with Packard's Sugarcane Island in 1976.

[3] In March 2007, Chooseco filed a lawsuit against car manufacturer DaimlerChrysler, claiming that the company's advertising campaign for their Jeep Patriot model, bearing the tagline "Choose Your Adventure", infringed on Chooseco's trademarks.

[5] Chooseco filed a similar trademark lawsuit in January 2019 against movie streaming platform Netflix following the release of Black Mirror: Bandersnatch, an interactive film produced and released by Netflix that uses the "choose your own adventure" phrase.

[7] Netflix had responded to Chooseco's suit with a number of defenses, including the assertion that the use of the term was artistic expression protected by the First Amendment (see Rogers v. Grimaldi),[8] and a request for Chooseco's trademark "Choose Your Own Adventure" to be cancelled on the basis that it had become genericised.