In an effort to eliminate this and give the album a "tighter" feel, he avoided MIDI completely, using primarily analog synthesizers and the Roland MC-4 CV/gate sequencer.

The first four are the stock photography from the booklet and have "e" logo backs: family on the beach (later used for the "Love to Hate You" single cover), a business meeting group, three businessmen at a construction site, and a woman and child bicycling.

[6] Upon its release, Andrew Smith of Melody Maker praised Erasure as a duo who produce "the purest, most perfect pop imaginable" and have "often suffered from their stunning simplicity being mistaken for naivety".

He described Chorus as an album of "sparkling three-minute wonders" and added that "often the [lyrical] imagery is awkward or clumsy, but allied to those famously transcendent melodies, this is all the more charming".

[14] Barbara Ellen of NME considered Chorus to "further underline" Erasure as "composers par excellence of exquisitely vivid pop tunes".

She noted that on the album Clarke has "pruned down their enormous sound", describing it as "at times basic and workmanlike until Bell's filthy, fruity vocals come in and take us off to fantasy land again".